| There are
many different types of domain name. By
far the most popular (and hence "valuable"
if you are considering registering domain
names as an investment) is a domain name
ending in .com. These dot-com domain names are used by the vast
majority of large companies, who have been
spending hundreds of millions of dollars
on branding the "dot-com" top domain in
the minds of web users worldwide. In fact,
.com names are so widespread that many people
don't know other domain extensions exist!
.com domains can be freely bought or sold
by anyone.
.com domains
should be considered the equivalent of prime
real-estate on the Web. Most companies will
place a premium on owning a .com name over
any other domain extension.
Two other international
top domains, .net and .org,
are becoming increasingly popular. .net
is officially reserved for network associations
such as ISPs, but in practice anyone can
register a .net name. .org is supposed to
be for non-profit organizations, but again
this rule is not enforced and anyone can
buy .org names. You should think of .net
and .org names as distant cousins to the
almighty .com, less desirable certainly
but not unbearably so. Anyone can register
.net and .org domain names.
Most countries
now have their own top domains, such as
.uk for the UK or .fr
for France. The rules for buying domain
names under each country top domain vary
from country to country; always check before
you buy!
Some countries
have essentially sold their cyber-rights
to enterprising entrepreneurs. For instance,
anyone can pick up a .to
domain name (Tonga) or a .cc
domain name (Cocos (Keeling) Islands) and
most people are not even aware that these
were intended to be country-level top domains
in the first place!
Some companies
are selling sub-domains of memorable
domain names. For instance, you can
buy a sub-domain of .uk.com
if you could not get the .uk
domain name you wanted. These are NOT official,
internationally sanctioned top domains,
just companies essentially chopping up their
own domain names into smaller pieces.
The choice of
which top domain to register your domain
name under depends on availability, on the
impression you want to give, and on the
reason why you are registering a domain
name. Country-level top domains are often
firmly associated with that particular country,
so if you are working in an international
company or organization, you're better off
buying a .com name. However,
over 9,000,000 .com names
have already been registered, so supply
is very tight and you may have to compromise
with a .net name. If you do business
in one country but you also want to appear
as international as possible, reserve both
the .com and country-level top domain
versions of your new domain name.
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